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Holliston Gains an Independent Book Store

by Yvette Cain
January 18, 2019

A friend’s chance mention of an available space in Holliston set in motion a dream-to-reality transformation for a Sherborn couple.

In the lower level space of 400 Washington Street (below Crafted), Aesop’s Fable Bookstore primes itself for a Grand Opening this Saturday, January 19, from 10-5 PM.  Leah and Andrew Yerre are planning to have kids’ crafts at the ready, cookies, cider, raffles, and other surprises.

Andrew, a book collector since early in the ‘90’s, hunted Boston stores for each treasure.  Soon enough, “the landscape changed” with the opening of Barnes and Noble, Borders, and other large bookstores, replacing smaller independents.  He always dreamed of opening a small bookshop like those he had been drawn to in his youth.  Lucky for him, he was able to “sell” his dream to wife Leah, and now they can impart this vision to their children, Camden (10),  Wyatt (8), and Katie (4).

With the signing of their lease in mid-2018, the Yerre pair began to plan a space that would “drive creativity and learning for children” as well as provide a community center in Holliston.  The formerly unoccupied space was transformed with new windows, flooring, ceiling work and paint.  Bookshelves, tables, and cubbies encourage exploration and provide for various configurations.  “More books are arriving soon,” said Leah, although an admirable selection was already on display.

Some of their plans for the bright and welcoming space include a contest for children to vote on the Caldecott and Newbery winners, shelves for kids’ picks, teachers’ shelves, and a partnership with the library.  They foresee a gathering space for readings, writings, book clubs, games and possible Dungeons and Dragons opportunities.  Additionally, they hope to create a greater online presence and social media reach.

One of Holliston’s favorite book people, Betsy Maxwell, can be found with a quick click to the bookstore’s website http://www.aesopsfable.com  Betsy provides recommendations and reviews and shares her author connections.

The Yerres are excited to share their space with the community. With the nearest independent booksellers in Medfield and Wellesley, we are excited to welcome them here.








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Comments (4)

Thanks for the wonderful article Yvette! We are so excited to be opening here in Holliston and hope to meet lots of new friend this weekend.

- Leah Yerre | 1/18/19 10:03 PM

Congratulations!! Welcome to Holliston'

- Stacey Raffi | 1/18/19 7:31 PM

Tomorrow may not be the best day to open. Just to let you know that this Gram will be visiting you soon and will bring other Grams with me. There are children's books I didn't read that I hope to catch up on. Good children's books in part wisdom. Thank you for coming to town

- Jean Morrissey | 1/18/19 12:30 PM

Congratulations! What a fantastic addition to Holliston.

- C Kelleher | 1/18/19 11:53 AM



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