Holliston Reporter Stats Inch Up
As the late Superintendent of Schools Fred Miller was fond of saying, "It's a hard, cold, and cruel competitive world out there." And so it is in the world of hyperlocal news. NBC News on February 7th shut down its hyperlocal news site Everyblock which serviced major cities in the U.S. including New York City, Chicago, Dallas, San Jose, Atlanta among others.
Locally AOL's Patch announced that its sales target of $40 - $50 million had not been realized coming in at only $34 million. One look at the local Holliston/Hopkinton Patch on Sunday, February 10th may give the reader a clue to why Patch has failed in its hyperlocal news. One article asks the viewer "Will Mail Be Delivered Today?" Is there no one home at the Patch? It's Sunday and while the USPS has recently announced its intentions to stop Saturday delivery in August and possibly deliver parcels on Sundays -- no there will be no mail delivery today, nor was there any yesterday when your article first appeared.
Over at Gatehouse Media, the parent company of the Metrowest Daily News cost savings measures have been put into effect. As reported by JimRemenesko.com on January 14th a memo to company employees stated that "We will no longer be able to supply coffee service in our newsrooms". The memo went on "or be able to provide paper plates, plastic cutlery, cups or napkins". Gatehouse Media is facing a $1.2 Billion debt coming due in 2014. One commenter on this thread replied to the coffee situation this way.
Other hyperlocals' problems not with standing, the HollistonReporter.com inched its way up in statistics in January with an average of 3,606 daily unique visitors vs November's average of 3,523 an increase of 83 viewers daily. Page turns or those viewing separate articles took a large jump of 489 more daily views vs November's numbers. Like Fred Miller said it's a competetive world out there, but the coffee is still free in the HollistonReporter.com newsroom.